About this section
Growth strategies, go-to-market playbooks, and how to build authentic marketing that resonates. Share what's working in your marketing.
Example topics
Developer Marketing: How to Market to People Who Hate Marketing (2026)
Developer marketing fails when it uses normal marketing on an audience trained to ignore it. This guide covers what developers actually trust, docs, proof, peers, and search, the channels that work, the ones that backfire, and a playbook for a team of one.
Marketing Strategies for Technology Companies That Don't Have Marketers (2026)
Marketing strategies for technology companies work when they match how technical buyers actually decide: search, peers, and proof, not ads. Five strategies ranked by effort and payoff, with a 90-day starting plan for teams with no marketer.
Content Marketing for Startups: A Playbook for Teams of One (2026)
Content marketing for startups works when you pick one channel, publish bottom-of-funnel content first, and hold a weekly cadence you can sustain alone. This playbook covers strategy, first content, budget, when to hire an agency, and how to measure ROI.
Free Jasper Alternatives: 6 AI Writers That Actually Sound Human (2026)
Jasper has no free plan and starts around $59 a seat. Here are the best free Jasper alternatives in 2026, ranked for founders who want content that sounds like them and not like AI.
Marketing for Technical Founders: The Playbook
Technical founders cannot market the way everyone else does, because their audience blocks ads, distrusts polish, and decides for itself. This is the playbook that works instead: be useful, build in public, reach people directly, and keep one honest voice across content and outreach.
What Does Go-to-Market Look Like for a Solo Founder or a Small Technical Team?
Go-to-market is not a sales department you cannot afford. For a solo founder or a small technical team it is a repeatable weekly loop across four jobs: positioning, sourcing, outreach, and content. This is the plain-language playbook, the common mistakes, and the lean stack that runs it.
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