About this section
Finding, qualifying, and reaching the right people before any pitch happens: ideal customer profiles, lead sourcing, and the small-team motion that runs it all.
Example topics
What Is Prospecting? The Process, Explained for Small Teams (2026)
Prospecting is the work of finding and qualifying the people who might buy from you, before any pitch happens. This guide covers the full process, sourcing, qualifying, prioritizing, first contact, how prospecting differs from lead generation, and how a team of one runs it in five hours a week.
How Do You Do Sales as a Developer Without Being Salesy?
Most developers hate the idea of sales because they picture pushy tactics and fake enthusiasm. But founder-led sales done as a developer is the opposite: curious, specific, and honest. This is how to sell your product without becoming the person you would hang up on.
How Do You Find B2B Leads on GitHub and Dev.to?
Developers leave public trails: bios, repos, languages, and posts. This is the practical guide to turning those signals into a B2B lead list, including the exact GitHub search qualifiers, how to recover a contact email when the profile hides it, how Dev.to tags work, and how to score leads so you only write to real matches.
Outbound for Bootstrapped Startups: How to Build Pipeline With No Budget
Bootstrapped founders cannot buy growth, so outbound is one of the few channels that works on a near-zero budget. This is the lean outbound motion: why it beats waiting for inbound, the cheap stack that runs it, and how to find, reach, and follow up with the right people without a sales team.
How Do You Define an ICP When Your Buyers Are Developers?
Developers do not respond to the targeting that works on sales and marketing buyers. This guide shows how to build an ideal customer profile for a developer product using public signals you can actually search for, how narrow to go, and how to turn that profile into a list you can reach.
Email or LinkedIn: Which Outreach Channel Works for Dev Tools?
Cold email scales and reaches developers where they already are. LinkedIn is warmer and more visible but capped at roughly 100 requests a week and quietly ignored by many engineers. This guide compares both channels for developer outreach, says when to lead with each, and shows how to combine them into one sequence.
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